ABOUT US
Mavericks welcome
For the old guard, AI is just another box to tick. Not for us. We're an AI-native company, dedicated to leveraging GenAI's potential to deliver high-impact results.
Deep industry experience where it counts
We’re an A-team of experts with proven track records in AI and digital, led by industry veterans. All at the right size to do the job efficiently.
![](https://images.prismic.io/xai-website/Zenb-3Uurf2G3MZI_Google_2015_logo1.png?auto=format%2Ccompress&fit=max&w=384)
![](https://images.prismic.io/xai-website/ZencJnUurf2G3MZN_Pepsi_20231.png?auto=format%2Ccompress&fit=max&w=256)
![](https://images.prismic.io/xai-website/ZencKHUurf2G3MZQ_Microsoft_logo_-2012-2.png?auto=format%2Ccompress&fit=max&w=384)
![](https://images.prismic.io/xai-website/ZencKXUurf2G3MZR_path16.png?auto=format%2Ccompress&fit=max&w=256)
![](https://images.prismic.io/xai-website/ZencJ3Uurf2G3MZO_Johnson_and_Johnson_Logo1.png?auto=format%2Ccompress&fit=max&w=384)
Founded by humans
![](https://images.prismic.io/xai-website/ZenchHUurf2G3MZc_Rectangle13.png?auto=format,compress)
Dan Baum
CEO + Co-Founder
Founder and CEO of Multiply, a marketing agency for leading global brands.
![](https://images.prismic.io/xai-website/Zencg3Uurf2G3MZZ_MJP.png?auto=format,compress)
Michael J. Prichard
CTO + Co-Founder
Founder and former CTO of WillowTree, a 1000+ digital development agency.
Difference
![100% co-located team in Charlottesville, Virginia just 2 miles from the UVA School of Data Science.](https://images.prismic.io/xai-website/Zk0fpyol0Zci9VcL_image-2-.png?auto=format,compress)
100% co-located team in Charlottesville, Virginia just 2 miles from the UVA School of Data Science.
![We’re developing the Fast Forward Framework bringing IP to each project to accelerate deployments.](https://images.prismic.io/xai-website/Zk0fpiol0Zci9VcK_image-1-.png?auto=format,compress)
We’re developing the Fast Forward Framework bringing IP to each project to accelerate deployments.
![We lead by example and implement GenAI tools across our business operations to enhance productivity.](https://images.prismic.io/xai-website/Zk0fqSol0Zci9VcM_image.png?auto=format,compress)
We lead by example and implement GenAI tools across our business operations to enhance productivity.
Hire humans
We’ll help you gain an unfair advantage with generative AI, safely.Let's Chat
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We’re making big moves. Come save humanity and get paid doing it.Apply